Better yet, the price in the shop hasn't been affected by the changes to the dollar/pound exchange rate. You get change from fifteen quid (MSRP is £14.25), and for a full roleplaying game to boot. When other games are running £25-30, that smells like a bargain.
If you're still unsold, the design notes and extensive previews.
I should have something nice and meaty as a gift for people before the end of the year, with any luck.