Religion. It's been a source of massive divisions in human history. But these days, the West is far too boring to go to war over a little thing like religious beliefs. Most would prefer to vote with their television viewing. So we give them a contest. Does the kid's show featuring memetically-engineered duelling Gods beat the Reality TV show where a panel of judges and the viewers get to see which of the hopefuls will go on to found the religion of the future.
Religimon vs God Idol. Coming to TV sooner than you think.